Nancy Mann



Director, Product Design
Avinon, Inc.,
San Francisco, California
March 2000-September 2001

Responsible for the product definition and the user experience of the Avinon NetScenario Platform. Designed for the Business user, Avinon NetScenario Platform leverages Web services application architecture (.NET) and features a visual process-modeling environment to enable the creation of modular, scalable e-business services, called NetScenarios.

* Translate strategic business objectives into features and functionality requirements
* Translate user testing and customer feedback into features and functionality requirements
* Create, refine and maintain feature specifications for implementation
* Write user scenarios, flow charts for user experience, and screen comps
* Responsible for the overall product personality and visual interface (VI)
* Design and implement common user interface (UI) standards, system usability guidelines, design guidelines, and GUI prototypes
* Define product requirements and drive product release strategy and lifecycle
* Manage outside product design, visual design and usability resources

Director, Creative Services & Marketing Communications
Avinon, Inc.,
San Francisco, California
October 1999-March 2000

Responsible for all key company outbound marketing and promotion activities including, corporate Web site, online marketing, direct marketing, event management and PR project management. Responsible for product interfaces and user experience.

* Drove UI concepts and implementation, and incorporated user feedback into design process.
* Launched the Avinon Corporate Web site ( ) and produced major site upgrades
* Branded the company from temporary name, Kronicle, to Avinon, Inc.: researched names, trademarks, URLs, managed logo design and collateral system
* Branded, designed and launched sub-company Web site, MovePoint: researched names, trademarks, URLs, designed logo and managed collateral system
* Developed and managed key marketing materials
* Recruited and managed Creative Services, Marketing Communications and Product Design staff.

Creative Director
Siebel Systems, Inc.,
San Mateo, California
February 1999-October 1999

Responsible for refining, extending and managing the Siebel Systems brand and identity across all Siebel Systems communications including: collateral, packaging, Siebel Magazine, software user interface, and

* Manage in-house design staff
* Assign and manage all contract designers, external design firms, advertising agencies, and printing companies
* Worked with the Creative Services team to define budgets, schedules and other resources to complete projects in a timely and cost-effective manner
* Worked with internal product managers to help define appropriate communication vehicles that support corporate and product objectives
* Designed and produced collateral, Web site graphics and magazine layouts

Product Manager, Content
NetObjects, Inc.,
Redwood City, California
March 1997-January 1999

Managed and developed all content (SiteStyles, Templates, Sample Sites and Extras) for the NetObjects products: NetObjects Fusion, TeamFusion, ScriptBuilder and NetObjects BeanBuilder.

* Determined appropriate content for each product and target market
* Managed content designers in developing new content
* Established/maintained relationships with third-party content developers
* Developed a community of designers to contribute SiteStyles
* Worked with product design team to improve user-models for key features
* Provided feedback to the product teams from a users perspective

Manager, Oracle Magazine Interactive
Oracle Corporation,
Redwood Shores, California
May 1994-January 1997

Managed and Art Directed all multimedia projects for Oracle Magazine, a bimonthly, 4-color, 100+ page, newsstand magazine with a total circulation of over 100,000 users of Oracle products. Oracle Magazine Interactive Web Site (

* Managed, designed, established and maintained the Oracle Magazine Interactive (OMI) Web site
* Managed staff and contractors who provide programming, support, animation, illustration and content for the site
* Art directed photography, illustration, animation and design for the site
* Designed promotional items (trading cards, posters, magazine advertisements, etc.)
* Developed, designed and scripted ATHENIA, Oracle Magazine Interactive, a cross-platform, interactive multimedia, CD-ROM using Oracle Media Objects
* Managed and Art Directed CD-ROM packaging, direct mail and advertising for OMI

Associate Art Director, Oracle Magazine
Oracle Corporation,
Redwood Shores, California
July 1990-May 1994

* Art Directed and designed feature and department articles
* Art directed and developed concepts for feature story photography and illustrations
* Created spot illustrations, technical illustrations and digital photographic manipulation
* Designed promotional items and giveaways for trade shows and advertisers
* Solicited print bids and supervised press checks for collateral
* Researched and recommended the purchase of computer system purchases
* Completely redesigned the magazine and created identity system (logo, media kit, masthead)

University of California, Santa Barbara, June 1988
Bachelor of Arts, Sociology
Minor in Computer Graphics

* 1995 OZZIE Silver Award of Excellence, Best Non-Print Magazine for Oracle Magazine Interactive CD-ROM
* 1996 Gamelan's Best Java Applet of the Year, award for Oracle Magazine Interactive web site's Java home page
* September 1997, Creativity Annual 27 Award of Distinction for Oracle WebMaster Trading Card illustrations
* January 1998 Digital Design: The New Computer Graphics highlights the Oracle WebMaster trading cards
* May 1998, New York Times article about the NetObjects Fusion 3.0 SiteStyles

Product Design, Product Management and Project Management
Art Direction, Design and Production
Web Site Design and Production
Computer Graphics, Illustration and Photographic Manipulation
Print Buying and Production
Management and Consulting

Applications: Macromedia Dreamweaver, Adobe PhotoShop, Adobe ImageReady, Adobe Illustrator, Quark Xpress, Aldus PageMaker, NetObjects Fusion, Microsoft Office
Platforms: Windows and Macintosh

Available upon request

email:   phone: 415.461.5656